CBS Evening News "How to avoid getting ripped off by the Undertaker" aired Frb 10th, 2004
(part of the show, copied below, see url above for full story) copy--
"Tips To Avoid Getting Ripped-Off By The Undertaker
# Avoid those fancy, expensive "sealed" or "protective" caskets - they don`t protect anything.
# Avoid "package deals" if they`re padded with services you won`t use, like "access to a grief library."
# Shop around. Product mark-ups can be incredible, even 3,000 percent.
# The best buyers shop ahead for themselves. Among the worst? Men who say just "make it nice." They should take someone with them."
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