June 18, 2004, Newsletter Issue #72: funeral home & related advertising

Tip of the Week

The funeral trade association of their state dictates that the ads must be true (watch for scams on vet grave plots sometimes, and other bad sales tactics). If you see anything that is questionable, please research it, and if when you call the ad placer, it is not resolved, call the state embalmers or funeral trade group. Or the Federal Trade Commission - read the funeral rule.

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